Your site needs to be optimized for promotion.
The Internet undoubtedly called the “Information superhighway” can be also compared to a blind alley . The Person surfing the internet for some information doesn’t really know where the document he is searching exists. He then turns to the savior – the Search Engine for Help. Mostly he’d jump to the sites served on first page by Search Engine. If your site is on the first page, its like Search Engine saying, yeah this site is good and recommended. This is where we help your website by optimizing its content and serving it to Search Engines on a spoon which they can consume and serve